Employee of the week Pay tribute to a special employee by highlighting him or her in your newsletter. Use at least one graphic per page Graphics include photos, artwork, charts, pull quotes or even a colored or shaded box behind an article. Special offers or coupons: Like your blog and other efforts, your newsletter should generate leads. Your newsletter may feature the most interesting, well-written article in the world, but readers may skip over the story if it has a boring, non-descriptive headline. The newsletter will be more appealing to your subscribers and you're less likely to get writer's block next time. Outline the benefits of staying subscribed. And it should definitely include a link allowing them to unsubscribe.
For example, a bar can write an article on National Margarita Day and offer a discount. By answering yes, writers will submit their articles for your newsletter. Ask them for feedback and what they would like to see included in upcoming issues. You may already be developing written case studies or even video case studies for your external marketing efforts, so why not include one in every issue of your internal newsletter. Having a photo diary section also reinforces that your company is inherently social and can be a great way for new employees to get a sense of the workplace and the social life. It does take quite a bit of time to produce but, when you enjoy being creative, it doesn't seem all that bad. Provide participation details and a link to enter.
And each article should have an angle that is reflected in the headline, lead and quote. Use image-editing software to sharpen your photos Few photos come from the developer with perfect contrast, color and brightness levels. Are you hosting an Evening with Santa? No matter your business, presenting yourself as professional and competent is important. Let them opt out easily Breakups are rough, but would you rather someone break up with you calmly, or unknowingly throw you under a bus? Most image-editing software programs, such as Adobe Photoshop, allow you to adjust the contrast, color and brightness levels of a scanned photo. What problems is she facing? And now, as a subscriber, the reader has become part of it. What is it about other newsletters that you receive that you like and dislike? In fact, the less content you can write and get away with , the better. Remind customers about your survey and its importance in your newsletter and provide a link to it.
No matter how you choose to format your newsletter or what you choose to include in it, newsletters are one of the best ways to showcase your business, build credibility as an expert in your field, and stay in touch with your contacts. You just need to browse related categories to your newsletter topic and take a look at article titles. What do you want to share with them? Emails That Are Easy to Read Many readers skim emails looking for interesting and relevant information. Instead, newsletter editors should follow the lead of major newspapers. Be your true, authentic self! Relax and take sometime off.
And once a reader opens the email… …they see a wall of white space. Decide on the 1 call to action for your email, and make it easy for them. Build the hype by providing availability, release dates and options like sizes and colors that are available. You could create a short video clip with snippets from well-known or more obscure movies and ask employees to guess the film in the comments underneath the video. E-course or training: Often used a lead magnets to capture subscribers, training material makes a business newsletter something your customers look forward to receiving. This should be one of your main goals when crafting your promotional emails.
Digital newsletters, in other words, are a great way to get people involved. Do that by sharing highly relevant and useful tips with them. You can publish someone else's article in your newsletter for free. It should be a smooth continuation of your subject line. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. Here are tips on how to create a newsletter for your small business.
The same is true for your company newsletter. Be informative Being informative and relevant is the be-all, end-all in the newsletter realm. Satisfy your readers with just enough info, but leave them eager to learn more. Write a killer headline Headlines are just as important for newsletter articles as they are for media releases, direct mail, and blog posts. This article has also been viewed 558,860 times. The exact frequency will need to be down to you to decide what you think your subscribers want. But before you run off to , we want to hear from you.
Make sure that you are consistent with your newsletters and that your subscribers know what to expect when they open and read your newsletter. Showcasing your media mentions is also a good way to foster a sense of pride as employees are seeing your successes first hand. For example, a furniture store can offer an article about how to remove pet stains from furniture. There are a few ways you can do this. I owe a big part of my success to this ebook. So be kinder to it.